A ritual that was never for sale

The Mid-Autumn secret affluent Asian women never had to explain.

For generations, the finest mooncakes were kept quietly — gifted rarely, savoured slowly, never marketed. This Mid-Autumn, 2Ten is opening the door.

 Shop the Mooncake Gift Set

Our hero

The Signature Wellness Set

Built around a single whole bird's nest. $178

Shop the set

For teams & clients

Corporate gifting, handled beautifully

Logo ribbon, branded card, a story in every box.

Start a brief

Discover the ritual.

Our story

It was never marketing. It was just how they lived.

In Hong Kong kitchens and Singaporean dressing rooms, women kept a small collection of treasures most of the world has never heard of — woven into ordinary evenings, the way others pour a glass of wine. We grew up inside that ritual. 2Ten is us opening the door.

 Read the secret
The Signature Wellness Set, open in its rose-gold box
Most loved

The Signature Wellness Set

Built around a single whole bird's nest — slow beauty in its oldest form.
Shop the set
The Daily Ritual - rose-gold gift box with signature ribbon
$108

The Daily Ritual — Gift Set

$108.00
Chenpi and whole bird's nest, the heart of the Grand Heritage Set
$228

The Grand Heritage Set

$228.00
Whole bird's nest (大盏), naturally ivory, hand-gathered from Borneo
$308

Bird's Nest — Signature

$308.00
Shop all gift sets